Sales video and web page
What if numbers crunched themselves?
CFOs and treasurers relentlessly assess transaction data to anticipate future liquidity needs. Traditional methods are time-consuming and labor intensive. When Bank of America introduced a smart new cash forecasting solution powered by machine learning and predictive analytics, they sought to create a video and landing page to help drive adoption.
As a hands-on Creative Director with extensive treasury management writing experience, I led development of the effort in collaboration with my senior copywriter, digital art director, and marketing and product partners.
We employed simple geometric shapes and motion to represent abstract process flows, paired with plainspoken voiceover and colorful b-roll for clarity and warmth. The product teams were thrilled and subsequently sought to replicate the approach in future sales videos.
