From technology advances to population growth, companies seek forward-thinking insight to help them navigate a complex and changing world. They also want a local bank who knows them and their market.
Serving as creative director and senior copywriter, I led the creation and execution of a multi-part advertorial series targeting regional business publications and dailys nationwide.
I distilled insights from the bank's global research publications, as well as interviews with subject matter experts, into a concise, plainspoken narrative. The piece is organized into short, scannable sections that make it a quick read. To make an impression that really hit home, we created 25+ versions using variable fields customized with individual city and executive names.