Case Study: Brand Building
How I built a brand that sold 2,300 products in its first year.
01 — Introduction
In 2021, I launched Lemon Luxe Jewelry, a minimalist and vibrant brand rooted in Los Angeles, California. Our mission is to offer high-quality, stylish, and affordable jewelry that adds a playful touch to the wardrobes of early-career women. From gold accessories to layered necklaces and stacking bracelets, each piece is thoughtfully designed to resonate with the modern, chic woman.
02 — Pinterest
From day one, I saw Pinterest as more than just a social platform—it was a powerful search engine for fashion lovers. By combining strategic pinning, high-quality visuals, and engaging content, I turned Lemon Luxe Jewelry into a standout brand. At its peak, our Pinterest presence hit 10 million impressions, driving a surge of traffic to our Etsy shop and putting our pieces in front of the right audience.
03 — Strategy : Pinterest Optimization
Creating Content That Stands Out
➤ Product showcase pins (simple, eye-catching product shots).
➤ Lifestyle & styling guide pins (how to wear Lemon Luxe pieces).
➤ User-generated content pins (real customers styling their jewelry).
Scaling with Tailwind
➤ Scheduled 15 pins daily – Keeping brand in front of target audiences.
➤ Content batching – Designed and uploaded 450+ fresh pins monthly.
➤ A/B testing – Tested different pin styles, descriptions, and layouts to refine what works.
Driving Traffic
➤ Joined group boards & collaborations – Tapped into larger audiences by pinning in shared boards.
➤ Experimented with interactive content – Added story pins & video pins, which tends to get higher engagement.
➤ Optimized my Etsy shop – Made sure my product pages were Pinterest-friendly.
Branding Photos - Pinterest
boards: best long tail keywords
short form video
consistent aesthetic and layout
03 — Results
I grew Lemon Luxe on Pinterest with high-quality visuals, SEO-driven pins, and strategic scheduling. Using Tailwind, I automated 15 daily pins for four months, creating 450+ fresh posts and re-sharing top performers. Group boards, story pins, and video content boosted engagement, while an optimized Etsy shop converted traffic. These efforts led to 10 million impressions, increased sales by 17%, and a loyal customer base—establishing Lemon Luxe as a go-to for affordable luxury jewelry.
28,860
Saves
10,000,000
Impressions
6,876
Outbound Click