Case Study: Travel Brand
01 — Project Details
This case study outlines the social media strategy I implemented to drive traffic to my travel blog by utilizing Instagram and Pinterest. The campaign aimed to increase engagement and impressions, ultimately leading to more visitors to my blog.
02 — Target Audience
Women (18-35) in urban U.S. areas, including young professionals, digital nomads, and college students.
Highly engaged on social media, following travel influencers and brands on Instagram, TikTok, and Pinterest.
Based in major cities with international travel access (e.g., NYC, LA, Chicago) and interested in both domestic and international destinations.
Blog Example
03— Strategy
Content Creation
Created visually compelling travel content infused with storytelling to share experiences, insights, and tips, fostering audience engagement and connection.
Platform Optimization
Leveraged Instagram’s short-form videos and interactive stories to drive a 345% follower increase, fostering community engagement. Optimized Pinterest with themed, SEO-driven pins, boosting discoverability.
Growth Strategy
Drove viral videos by aligning content with trends and high-engagement formats, optimizing posts through A/B testing, and refining strategy with Instagram Insights and Pinterest Analytics.
Creative Process
Blending creativity with strategy, I experimented with formats, analyzed audience behavior, and adapted continuously to craft impactful, engaging travel content.
Copywriting Samples - Pinterest
@TiffsTravelAesthetic: Create your own Paris travel journal! Save this pin for travel ideas, tips, and inspiration to craft a memorable journey in the heart of Europe. 📝🗼 #ParisTravel #Wanderlust
@TiffsTravelAesthetic: Don't miss the magic of Banff! Our travel guide is your key to explore the best of the Canadian Rockies. Dive into this natural wonderland and plan your dream vacation. 🌄🗺 #BanffMagic #CanadaTravel
@TiffsTravelAesthetic: Experience Austin's vibrant riverside scene like a local! Discover restaurants, bars, and entertainment along the riverbanks, offering a perfect blend of relaxation and fun. #AustinTrip #ATXEntertainment
Short Form Video Content:
After a four-month inactivity period, I created an organic Instagram video to boost brand visibility and reengage the audience. Using engaging visuals, trending audio, and strategic hashtags, the video helped revive account activity, attract new viewers, and reinforce the brand’s digital presence.
04 — Results
By aligning content with audience interests and platform trends, I achieved 574.6K impressions, 180.4K reach, and 26.6K engagements. Leveraging visually compelling storytelling, data-driven optimization, and interactive elements, I maximized engagement and sustained audience growth.
Organic Reach (6 months)
574.6k
Impressions
26.6k
Engagements
180.4k
Total Audience