Adidas Superstar "Break the Ground" ATL Activation | Highsnobiety
Role: Activations Manager. Client: Adidas
Highsnobiety serviced Adidas in an event takeover in Atlanta, Georgia. The project was centered Adidas Superstar shell-toed sneakers and how Atlanta's underground heroes "Break the Ground" (the status quo) in the music and skate culture. This included Reese LaFlare, KEY!, FATHER, Sky Jetta, DJ OHSO as our hero talent. View the video and photo shoot of our ATL Underground heroes here.
Highsnobiety activated the first event at The WXLLXM, a local bar owned by producer, Mike Will Made It. Reese LaFlare and FATHER were the hero talent and live performers of the event. Read exclusive interview here. The space was branded with the inimitable Adidas trefoil logo and custom leg tables styled in Adidas Superstars by Levi Pitters.
The activation series had a grand finale with a local skate jam hosted at the Stratosphere Skate Shop. Tunes were provided by DJ Cleotrappa and Adidas sponsored skaters, Kader Sylla and Joey O’Brien were our hero talent skating with guests at the family-friendly neighborhood event in heart of ATL. View full event recap article here.
Mackage Paris Fashion Week Flagship Store Activation | Highsnobiety
Role: Activations Manager. Client: Mackage
Highsnobiety serviced Mackage in activating a full campaign to commemorate the Paris Flagship store opening. This project was comprised of a custom lookbook, shot in Paris and featured Mackage's FW22 collection. The lookbook can be viewed here.
In line with Paris Fashion Week 2023, Highsnobiety partnered with Paris-based influencers Sofia de Moser Leitão, Sebastien Doze, and Melissa Bon for VIP access into the store and exclusive gifting from the new collection. Influencer UGC was then launched on each influencer's social handles to promote the exclusive party for Mackage's Paris Flagship store opening. The party included a co-branded custom photo booth for guests and tunes provided by 99Ginger. The recap article can be viewed here.
The campaign launched with a full media takeover on Highsnobiety's channels (.com, Twitter, IG, and Facebook) and Mackage's O&O channels.
Equinox x American Express "Platinum Series" Event Recap Editorial | Highsnobiety
Role: Activations Manager. Client: Equinox + American Express
Highsnobiety serviced Equinox in a white label event production service that activates a premium event series exclusively for American Express Platinum Card Members to enjoy premium fitness and wellness experiences.
Recap articles and videos of the 7-part event series can be viewed here.
Ray-Ban Stories x Meta Influencer Round Up Editorial | Highsnobiety
Role: Activations Manager. Client: Ray-Ban
Highsnobiety produced content for Ray-Ban Stories campaign in partnership with Meta. Highsnobiety invited three creators throughout NYC, LA and London to show us how they use the built-in camera to create content in their day-to-day. While in true fashion of Highsnobiety, featuring the Ray-Ban glasses with their personal style.
Photos and videos from the campaign can be viewed here.
Burberry Monogram Influencer Round-Up Editorial | Highsnobiety
Role: Activations Manager. Client: Burberry
Burberry kicked off their summer with Highsnobiety following the debut of their latest TB Summer Monogram collection featuring Supermodel Giselle Bündchen.
Burberry tapped Highsnobiety to produce a custom AR immersive filter and invite four influencers across LA, NYC and Chicago to show off how they style Burberry's collection. The full editorial can be read here.
PROJECT Trade Show Event Recap Editorial | Highsnobiety
Highsnobiety activated a panel at the PROJECT Trade Show in Las Vegas on August 9th for a "Temperature Check" to discuss on youth culture's influence on establishing a "new luxury" in the fashion industry.
Grammy-nominated Recording Artist and Skater, Reese LaFare, and Artist, Yung Jake, sat down with Highsnobiety Senior Editor, Elaine Lee for an extensive conversation on the matter. The recap editorial can be viewed here.
Michael Kors x Ellesse Launch Party Event Recap Editorial | Highsnobiety
Role: Activations Manager. Client: Michael Kors
Highsnobiety curated an exclusive guest list for Michael Kors and Ellesse's launch party to commemorate their upcoming collaboration with Supermodel, Emily Rata, and Rapper/Songwriter, Jay Critch, as the hero talent.
Chipotle Social Collaboration Post | Highsnobiety
Role: Activations Manager. Client: Chipotle
Chipotle partnered with Highsnobiety for an organic social collaboration post on @highsnobiety's main Instagram handle.
View the post here to see the up-cycled cargo pants made from Chipotle napkins.
