Hello! I'm Lacie, a passionate Marketing Manager specializing in the vibrant worlds of wine and tourism.

My Journey

With a B.S. in International Business and Marketing from the University of Nevada, Reno, I've carved out a niche in creating unforgettable brand stories and experiences. At Solterra Strategies, I bring this passion to life every day, working with clients who share my enthusiasm for great wine and extraordinary destinations.

What I Do

My work is a blend of creativity and strategy. On any given day, you might find me:

Crafting compelling campaigns for Travel Paso, showcasing the best of Paso Robles, California
Designing multi-channel marketing strategies that resonate with our target audiences
Mentoring up-and-coming marketing talent and sharing my love for this industry
Developing compelling itineraries and generating impactful media coverage to enhance client brand exposure

When I'm not busy bringing marketing visions to life, you can find me exploring new wines, discovering hidden gems in local tourism, and staying on top of the latest marketing trends.

My Approach

I believe in the power of storytelling to connect people with brands and experiences. Whether it's through a carefully curated social media campaign, an engaging email newsletter, or an immersive event, my goal is always to create meaningful connections.

Core Strengths

Brand Strategy
Marketing Communications
Media Relations
Social Media Strategy
Client Project Management
Team Leadership
Event Planning and Execution

Portfolio

Email Marketing Campaigns

Our Paso Presents campaign included editorial style emails for a storytelling approach compared to our standard newsletters.

Paso Presents Campaign

Featuring the faces and places that make Paso Robles unique, I created this campaign from start to finish to feature locals.

Influencer Strategy & Contract

Development of a full contract and strategy for managing content creator collaborations on behalf of my clients.

Sales Tools

Instead of an annual visitor's guide, we curated a hot sheet for media and sales purposes to highlight key story topics.

Consumer Newsletters

Email marketing is a part of an omnichannel approach, using themes and strategies to generate web traffic.

Writing Sample

Feature article in the Fresh Voices section of The Somm Journal.

Social Media Content

Working with clients with limited resources, need for internally captured photography and bottle shots can be crucial.

Winery PR Tools

This postcard was included with media wine sends, inviting journalists to their virtual meet up to celebrate Earth Day.

Print Ad Design

Event advertisements in print media helped us reach the local audience we wanted to appeal to for ticket sales.

Here’s a quick glance at my career.

Work Experience

Solterra Strategies
Aug 2022 - Present	Marketing Manager
Jan 2021 - Aug 2022	Marketing Specialist
Nov 2018 - Jan 2021	Senior Account Coordinator
Jan 2018 - Nov 2018	Account Coordinator
May 2017 - Aug 2017	Assistant Account Coordinator

Skills

Brand Strategy & Development	Strategic Thinking & Leadership
Account Management	Media Relations
Social Media Strategy	Copywriting
Search Engine Optimization	Digital Marketing Campaigns
Google Analytics/Data Analysis	Brand Activations & Event Planning

My education

University of Nevada, Reno | Bachelor of Science

International Business and Marketing

Platforms & Software

Meta Business Suite	Social Media Platforms
Adobe Suite & Canva	Squarespace, Wordpress
WineDirect, Tock, Open Table	Mailchimp, Constant Contact & OrderPort
Microsoft Suite, G-Suite	Asana