Human-centered storytelling that educates, engages, and converts

I strategize, ideate, and write engaging B2B content that delivers results.

I translate complex technology topics (SaaS, cloud, AI) into digestible knowledge for business decision-makers and technical readers.

I am also a nationally published business journalist, book editor, and B2C copywriter.

Content Strategy

  • Campaign, blog, and content marketing asset ideation

  • Blog auditing, ideation, and strategy

  • Foundational messaging and personas

Copywriting

  • B2B content marketing assets for SaaS, AI, cloud, cybersecurity, FinTech, EdTech, and more

  • SEO- and AEO-driven blog copywriting

  • Social posts, digital ads, and email campaigns

  • Journalistic magazine articles and advertorials

Editing & Content Management

  • Razor-sharp developmental, line, and copy editing

  • Fractional editing services to fill skill/resource gaps

  • Full-service editorial project management

  • Humanizing AI-generated content

  • Hands-on web content management

B2B Portfolio

Blog: Building the Next Generation of Core Banking

Ghostwritten partner blog focusing on the combined messaging of a hyperscale cloud company and a core banking platform

Ebook: Improve Cash Flow & Reduce Credit Risk

Educational guide on a B2B/AR automation/trade credit solution for lumber and building materials companies

Video script: Powering Mission-Critical Devices

Partner-marketing video script and storyboard consultation for computers appropriate for first responders and field workers

Blog: Cost Cutting vs. CX: How FinServs Can Find the Right Balance

Article on AI-powered CX targeting banks and FinServs

Case study: Innovating in Patent Search

Technology case study exploring how a patent-search platform leverages Google Cloud technologies

Checklist: 10 Reasons to Upgrade

Snackable checklist encouraging freemium users to upgrade their database platform

Blog: 4 ways customer-centric AR can help fuel growth

Article educating B2B businesses on how to modernize their Accounts Receivables processes

Interactive Timeline: Evolution of App Development

Interactive project that summarizes app development over the past 50 years and how it's evolving with low code

Blog: Simplify, Scale and Accelerate Your SOC with AI-Driven Security

Technical blog that describes a joint solution for AI-driven security operations

Case Study: Perfect Recipe for Growth

Case study featuring an ERP replacement project conducted by a well-known consulting firm for a DTC cereal company

Ebook: Making the Case for Agile WebOps

Late-stage asset targeting IT decision makers

Blog: 6 Ways to Vet Gen AI Vendors for the Contact Center

Blog targeting contact center and customer experience managers and executives about the latest in Gen AI IVA capabilities

Recommendations

"Laura is one of those rare people who can take a half-baked idea, ask a few smart questions, and turn it into a sharp, impactful piece of content. I always know the work will be thoughtful, on point, and delivered with zero hassle. If you’re looking for someone who can elevate your content and be a true partner in the process, I can’t recommend her enough."

— Lindsey Throm, senior marketing programs manager, conversational AI company

"Laura has an uncanny ability to swiftly understand any topic she writes about, even complex technologies like AI, FinTech, and cloud, and deliver impactful content that resonates with audiences. I can’t recommend her enough."

— Teresa Ciulla, B2B agency editor and project manager

"Laura consistently delivers work that is thoughtful, engaging, and perfectly tailored to the intended audience across any industry and channel. Her ideation process has been especially valuable. Laura brings fresh, creative angles to even the most complex or unexciting topics. If you're looking for a creative partner who elevates every project, Laura is definitely the right choice."

— Jillian McTigue, principal/marketing director, Mason Collective