Hi! I'm Laura.

I'm a content manager, copywriter and translator. With almost 10 years of marketing communication project management and writing experience, I believe in a word as the most effective tool any brand may have! Thus, I write various copies to educate, persuade, engage, and mainly - connect brands to their target audiences.

Niches I mostly write about:

  • Retail

  • Real estate

  • Food & nutrition

  • Healthcare & healthy lifestyle

  • E-commerce

However, my professional path has allowed me to learn about different sectors. Thus, I also have experience writing about finance, aviation, sustainable fashion, IT, industrial machinery, education, wood production, travel and beauty.

Types of copywriting I mainly focus on:

  • Press releases and other public relations materials

  • Social media (Facebook, Instagram, LinkedIn)

  • Website (homepage copies, product & service descriptions, about pages, blog posts etc.)

  • Advertising (social media ads, online banners, print ads, radio & TV commercials)

  • Email communication (newsletter & other)

  • SEO

  • Case studies, success stories

Work experience

Freelance (2013-present)

Content Manager, Copywriter & Translator (Lithuanian-English)

Industrial machinery service provider Metso Outotec (2020-present)

Content Creator & Localisation Project Manager

The largest e-commerce centre in Baltic states Pigu.lt (2020)

Communications Project Manager for Baltic States

Communications agency vipcommunications/Berta& (2016-2020)

Communications Project Manager, Copywriter

My education

Public Relations, MA, Vilnius University

2015—17

Language studies, BA, Universidad Complutense de Madrid

2014

English Philology & Lithuanian Philology, BA, Vilnius University

2011—15