Since June 2019, I have been the copywriter for the Wizards Play Network website at Wizards of the Coast.
Results Since I Started at Wizards
42.7% increase in WPN article views
45% increase in unique WPN article views
I keep global WPN retailers up to date on everything they need to know to run a successful game store, from information about the newest Magic set to tips on easing their communities back into in-store events as restrictions lift worldwide.
Through collaboration with Retail Development, Consumer Marketing, and Ecommerce teams, I craft cohesive messaging across our platforms and edit copy created by other team members to maintain our brand voice throughout all WPN publications.
I love working with copywriters from other teams on projects outside my current scope—I produce my best work in a collaborative space, able to bounce ideas off others and polish concepts into their best possible end product.
And sometimes that best possible end product is a Wonderwall joke.