Conducted a deep-dive content audit to identify keyword gaps and map out a high-intent pillar page strategy.
Designed and wrote comprehensive, visually-driven guides addressing specific workflow bottlenecks for product managers.
Optimised existing underperforming articles with updated insights, targeted internal linking, and fresh custom graphics.
No marketing project’s done without measuring and reporting the performance, so we ended with checking the numbers.
Additionally, this targeted surge brought in 3,500 new monthly active users and boosted the site's overall domain authority by 12 points.
— Johann, VP of Marketing