From building a high-level content strategy that aligns with your business goals, to rolling up my sleeves and creating the actual assets.
Whether you need SEO-driven articles, automated email journeys, dynamic video content, or engaging social graphics, I build content ecosystems that work together.
Product launch social media campaign
The brand was launching a set of new features and wanted to both reach new users and nurture their current user base with a social media campaign. I scripted, filmed, and edited multiple version, both talking and just simple aesthetic ones like the one you see on the side, and we built up a giveaway to push it organically.
The brand got +27% more sign ups in those two weeks than normally and the new feature had a 76% adoption rate.
Instagram content about sustainable packaging
This was a cornerstone social media graphic created for an eco-conscious retail brand I worked with last year. My goal was to distill complex supply chain and recycling data into a digestible, highly shareable format for their audience. I managed both the copywriting and the visual design in Illustrator, ensuring it matched their minimalist aesthetic.
It became the brand’s most-saved and most-shared Instagram post of the year, driving a 20% spike in profile visits over a 48-hour period.