Portfolio
Email Copy
Welcome Flow: Launching a Portable Sparkling Water Device (Aerflo)
"Refills on Demand" : Explaining the CO2 Exchange Program (Aerflo)
Teaser for the FreshBaked product line (PetPlate)
"Visibly Different" : Launching the FreshBaked product line (PetPlate)
Promoting Trail Blazin' Beef (PetPlate)
Celebrating 'Dogust' with a Promotion (PetPlate)
Price Increase Notice Letter from the Founder (PetPlate)
Web Copy
"Fresh Baked" Landing Page (Pet Plate)
Prelaunch Landing Page (Aerflo)
SEO Articles
The Importance of Financial Health (RealWealth.com)
What is Transitional Real Estate? (Lev)
How Maple Syrup is Made (Public Goods)
Does Maple Syrup Go Bad? (Public Goods)
What is Toothpaste Made Of? (Public Goods)
How to Approach Cat Weight Loss (Public Goods)
The Best Dog Supplements (Active.com)
The Best Men's Tennis Shoes (Active.com)
The Best Deadlifting Shoes (Active.com)
Ghostwritten Thought Pieces
Chris Schembra, "Gratitude Guru" and Founder, 747 Club
Gratitude has become a buzzword
Charmed by the love language of oysters
'Weak ties' is a misnomer for a sorely lacking category of friendship
I took a vacation just days before my book launch
Gratitude can feel life fluff. I’ve seen the eye rolls firsthand
Robert Livingston, Anti-Racist Author and Harvard Professor
The PRESS Model for racial equity in the workplace
Shifting racial bias, one conversation at a time
The black CEO baby face phenomenon
Bob Gower, Leadership Consultant
The term “Work family” is toxic—signed, a former cult member
The original meaning of 'dead line'
Theory X, Theory Y: What do managers assume about employees?
Do you believe in invisible worlds?
Jason Kilgo, Founder of Kilgo Insurance
Elöd Varga, Web3 Developer and Consultant
Ghostwritten Articles
The PRESS Model: How to root out racism in 5 (difficult) steps
The Virtues of Personal Branding for Investors
Stephen Diehl Claims "Web3 is Bullshit": I beg to differ
Promotional Posts with a Human Touch
Enrolling for a course on effective, empathic team-building
Promoting the book launch for "Gratitude Through Hard Times"
Profile Pieces
He used to blast their mixtapes in his car: now he runs their merch
"These Aren't My Lungs": A young man's triumph over cystic fibrosis
Wandering Brooklyn with an accomplished nomad
Partial paralysis doesn't stop his expeditions
A 'super-connector' reflects on his move to the big city
Her Lowcountry paintings connect us to the land
A motorcycle accident spurs a charity to fight hunger
Articles & Personal Narratives
(Book Review) ‘Never Let Me Go’: Unconditional Love in Dystopia
(Album Review) Nich Mueller's "Colloquies"
Bridge to Nowhere: A trip down memory lane ends in the deep South
Not Your Typical Breakup Album: A Review of "The Storm" EP
I'm Halfway Through a Writing Challenge: Here are 5 things I'm focusing on in the back half
Just another day in the pandemic: A vignette
This is how I made coffee day after day under lockdown
5 Regrets after 5 Years in NYC: A jazz drummer reflects on his shaken faith
Industry Types & Verticals
Founders & Creators | 7+ clients, 200+ posts |
B2B | 4+ projects |
D2C | 8+ projects |
Home Goods & Pantry Staples | 5+ projects |
Health & Fitness | 5+ projects |
Real Estate & Finance | 4+ projects |
Topic Clusters
Leadership & Team Building | Work Culture & Critique |
Real Estate | Blockchain Technology |
Personal Development | Health & Fitness |
Outdoor Adventure | Adventure Sports |
Travel | Tourism & Hospitality |
Restaurants | Food & Spirits |
Chess | Music |
Human Geography | Ecology & Sustainability |
90s Nostalgia | ...and more |
Mediums & Formats
Magazine Columns, Profile Pieces, Feature Articles | |
Web | Landing Pages, Product Pages, About Pages, Origin Stories, UX Copy |
Welcome & Onboarding Flows, Win-Back Flows, Product Launches, Editorial Series | |
Blogs + Whitepapers | Deeply Researched, Unique & Authoritative |
Newsletters and LinkedIn Posts | Thought Pieces, Personal Narratives, Actionable Takeaways, Educational Articles, Editorial Series |
Content Strategy
Brand Discovery | Competitive Analysis |
Origin Story | Value Propositions |
Establishing Brand Tone & Voice | Brand Vernacular & Consistency |
Detailed Audience Personas | Taglines & Pet Phrases |
Narrative Architecture | Editorial Concepting & Planning |