Hi, I'm Matea

I'm a conversion-obsessed copywriter with 4 years of professional experience and a passion for stories that convert.

Based in Phoenix, AZ.

Senior Copywriter

ManifestU

Dec 2023 — Present

• Led copy initiatives and wrote copy for website, app interfaces, and email marketing for 5 companies in the ManifestU portfolio.

• Wrote 25+ sales pages, improving lead capture by an average of 50% across companies.

• Strategized, wrote, and launched 20+ email campaigns, maintaining industry average or above open rates and CTRs.

• Spearheaded an email sequence that brought in a 600% increase in leads for the company’s core digital product.

• Grew main email list by 200% through organic and paid initiatives.

• Developed and managed Instagram content strategy, growing reach by 300% and

  followers by 30% within three months.

• Reported on performance metrics and pivoted content strategy based on performance

  and stakeholder feedback.

• Worked closely with web developers and designers, video editors, and operations and

  sales teams to increase output and quality across projects.
  

Copywriter / UX Writer

North Commerce

Jan 2023 — Dec 2023

• Crafted cross-channel brand and sales copy for website, social media, and email that aligned with the brand’s innovative and user-focused approach.

• Collaborated with founder, development, and design teams to communicate new features and updates to investors and customers ensuring that copy met product requirements and reflected an intuitive user experience.

• Created clear, concise microcopy for user interfaces, enhancing usability and user experience.

• Played a key role in the V1 launch, leading rebranding efforts by crafting new messaging frameworks that successfully redefined the brand’s voice and messaging.

• Implemented an internal style guide to standardize language across teams, leading to improved clarity and consistency in customer communications

Lead Copywriter

Thrive Courses Studio

May 2021 — Jan 2023

• Promoted to Lead Copywriter after demonstrating strong understanding of client

• Created direct response copy for entrepreneurs in the online education sector, crafting

  high-converting sales pages, video scripts, and ads for Meta, Google, and YouTube.

• Collaborated closely with clients to develop brand voice and align written content with

  overall marketing strategies.

• Managed client communications and project timelines, ensuring high satisfaction and

  project success.

• Designed and executed email marketing campaigns to 30,000-contact list, consistently

  achieving an average of 30% open rates and 2% CTR, above industry average.