01 — Introduction

Skilled Copywriter with over 8 years of experience within the media industry.

Starting as a Social Media Manager I soon decided to focus on my passion for writing and chose to extend and develop my skills within the area. I’m experienced in a variety of writing styles and am committed to producing exceptional and creative types of content, including articles, internet content, advertisements, commercials, radio scripts, and newsletters. I’m a dedicated team player and determined to strive for the best. My goal has always been to go beyond what is expected.

Copywriter
GroupM Nexus Stockholm, Sweden

Feb 2018 — June 2024

In 2018 I got the opportunity to work full-time with copywriting at our newly started content agency, specialized in areas like copywriting, motion design, filming, photography, campaign and media planning and buying, etc. During my years I’ve had the opportunity to develop a lot in my writing. Especially since I was solely responsible for all copywriting for many years and therefore had to work on many different assignments for many different types of markets at the same time.

My responsibilities include:

• content writing for social and interactive media as well as for digital OOH, DCO/Plista, SEO-optimized texts and articles, radio scripts and subtitles, copy for concepts and pitch ideas.

  In other words, everything from pure translational tasks to producing more creative and campaign-focused content for large world-leading companies and small businesses. Examples of clients I’ve worked closely with are Eucerin, Dansukker, Nivea, Unilever, Mondelez, Ford, Falck, and Lönneberga, just to mention a few.

Social Media Manager

GroupM Nexus Stockholm, Sweden

April 2016 — Feb 2018

GroupM Nexus is the Nordic region's largest performance organization with over 440 dedicated specialists working together for the four agencies within the GroupM Nexus. As a Social Media Manager, I worked with a large variety of clients. Many of these belong to the market's largest players such as Unilever, L'Oréal, Henkel, MIO, and Helly Hansen. I was responsible for the social media buying as well as planning, analyzing, follow-ups, and content strategies based on both short- and long-term goal descriptions.

My responsibilities:
Discuss products and services with the clients to learn all the details and specifications to ensure the appropriate advertising methods and themes were used.

Administrative Assistant

Ineza Consulting Stockholm, Sweden

March 2015 — March 2016

A recruitment- and search company focusing on engineering, finance & HR. I administered applications, assisted with other kinds of administration for recruitment and arranged meetings with candidates etc.

Founder

Senza Glutine Stockholm

2014 — March 2017

I started this store in January 2014 after six months of studying in Genoa, Italy. Senza Glutine was a store specialized in high-quality gluten-free products. For four years, Senza Glutine was the only 100% purely gluten-free store in Sweden. In addition to our physical store at Kungsholmen in Stockholm, we also ran an online store where we sold plenty of products that we imported from selected suppliers in Italy. Except for duties such as maintaining supplier contacts, purchasing and sales, I was the one responsible for all of Senza's marketing. An assignment that included all marketing communication we conveyed, in social media channels as well as member letters and ads/advertising in printed media. I’ve also been the driving force in representing the company and promoting it at fairs and various events.