Britvic

Copy lead

Working on Britvic's Aqua Libra to create copy for their new flavour tap.

This included website copy, script writing, social media content and marketing materials.

Adidas

Social Media

Advised Adidas on how a newly signed Premier League footballer - who had a partnership with the brand - could make changes to his social media persona in order to improve public opinion of him.

Mike's Hard Seltzer

Content and Social Media Management

Managed the content output for an alcoholic drink newly launched in the UK market, including ownership of the comms across their website, emails, on-trade and social media.

Also led large-scale influencer campaigns, brand partnerships and PR activations as well as briefing the photography and videography teams on campaign asset production.

Stylist Magazine

Copy

Comissioned to write a double-page spread advising on how to pick the perfect date outfit.

Part of a paid advertorial with online personal sylists, Stitch Fix.

Ring

Digital Content and Social Media

Increased brand visibility, and grew followers and reach on Ring’s British social channels during UK launch.

Worked on developing our UK specific content and email strategy for our British consumers.

Kingston and Wesminster

Digital Content Management

Reinvigorated a dated online presence into an online community where residents could engage with what was happening in their borough. Developed a new social media strategy and implemented live tweeting around the EU Referendum and London Mayoral Elections which saw engagement rates more than double.

Aitch Group

Content Management

Project managed and launched the marketing strategy for large developments across London, including the launch of websites and brochures along with all relevant marketing collateral and social presence.

Establishing a brand style and tone of voice for the company’s rebrand.

BABE wine

Copywriting, Social Media and Influencer Management

Built an influencer and talent pool for a newly launched canned wine brand.

Copywrote for on-trade packaging.

No Bad Dates, Just Good Stories

Personal Blog

Created a dating blog which received global reach, and gained 600,000 page views a month at its peak. The blog was nominated for several industry awards. As a result I appeared as a contributor on several television and radio shows, including BBC Radio 5 live, This Morning and The Victoria Derbyshire Show.

This Running Bug

Content and Social Media Lead

Managed all editorial and social media content. In my time at The Running Bug, monthly visits increased from 100,000 to 1.6 million and monthly page views quadrupled to four million. The huge growth in social media following, which I was instrumental in, was responsible for this. At its peak 75% of site traffic was generated from the Facebook, Twitter and Pinterest accounts I managed.

Guardian Soulmates

Copy

Wrote a series of regular blog posts and advice columns for the newspapers dating website.

The Evening Standard

Copy

Wrote a dating advice article