Begin Learning acquired five award-winning sub-brands and wanted a one-stop shop for customers to purchase them.
First step? Brand awareness through content leadership.
02 — Process
Working with high-level stakeholders, our content team developed an SEO-forward parent resources site, then imported, refreshed, and rebranded high-performing sub-brand blog content.
03 — Results
We imported and rebranded 272 articles, beating session goals by 58% and accelerating the project timeline by 45 days.