Blog Strategy, Content, & Management

01 — The Brief

Begin Learning acquired five award-winning sub-brands and wanted a one-stop shop for customers to purchase them.

First step? Brand awareness through content leadership.

02 — Process

Working with high-level stakeholders, our content team developed an SEO-forward parent resources site, then imported, refreshed, and rebranded high-performing sub-brand blog content.

03 — Results

We imported and rebranded 272 articles, beating session goals by 58% and accelerating the project timeline by 45 days.

Begin's first sale came through blog content.

Jeff Seymour

© Jeff Seymour, 2023