Elevating brands through content

Who I Am

A strategic and creative thinker who loves telling stories that communicate value and inspire conversion

What I Do

Content strategy and copywriting, especially:

  • Effective, memorable brand-building & thought leadership

  • Industry-leading, SEO-driven blogs and online resources

  • On-brand, high-quality content that develops brands and creates leads

  • Conversion-focused email campaigns & drips

  • Thumbstopping growth & ecommerce copy

Where I Come From

8 years in-house & freelance

Begin Learning

Little Passports

Washington and Lee University

Reputation.com

Recent Projects

Blog Strategy, Content, & Management

Content Marketing: Launching new edTech brand through content and thought leadership

Brand Awareness Campaigns

Brand Writing: Driving brand awareness through a tentpole content marketing campaign

Case Studies

Sustainability Writing: Case study on university energy use during pandemic shutdown

Feature Stories

Content Marketing: Telling the story of two successful young entrepreneurs and their link to their alma mater

Promotional Emails

CRM: Promotional emails for Little Passports' seasonal sales

Email Onboarding

CRM: New onboarding flow for Little Passports' important holiday sales season

Email Newsletters

CRM: Monthly newsletter to top 25 university's 30,000+ alumni

Growth Ads

Video Ads: Grandparent-focused holiday gifting ads for Little Passports

Print Collateral

Product Marketing: Updated welcome letter for activity kit subscriptions

Product Display Pages

Ecommerce: Launching new store page for early learning kit lines

Looking for a narrative-driven strategist and writer who can tell your brand's story in ways that resonate across media? Let's talk.

Jeff Seymour

© Jeff Seymour, 2023

Made with Copyfolio