Begin Learning wanted a series of articles making complex early learning terms more accessible to parents as part of its SEO and go-to-market strategy.
02 — Process
Starting with internal branding and positioning information, I researched and wrote a series of articles, then ran them by Begin's early learning PhDs for technical review.
03 — Results
The articles became important external traffic drivers, internal resources, and feeders of additional content streams.
By the end of the series, our chief learning officer said I had become "like an extension of her brain" and turned over QA of freelancer articles to me.
