W&L had a highly engaged donor base with very high expectations for communications. To meet that need, we produced a monthly e-newsletter digest of news stories from the university.
02 — Process
Every month, I worked with stakeholders to create and curate a mix of content that would engage, entertain, and accomplish the university's essential communications and fundraising goals.
Through high-tension moments, (COVID-19, the renaming of beloved university monuments) we kept alumni informed, engaged, and grounded in the day-to-day good work the university was engaged in.
