Print Collateral

01 — The Brief

A new subscription package from Begin Learning required an updated welcome letter tying an existing subscription to a new brand and marketing framework.

02 — Process

I kept copy that worked from the old letter, cut the total length roughly in half to fit a smaller form factor, eliminated specific call-outs to keep it evergreen as product was likely to shift in future, and drew from my work on other projects for the same brands to tie the product to the learning objectives and outcomes it was being promoted under.