Email Onboarding

01 — The Brief

Little Passports' onboarding flow, which was several years old, needed updating to improve conversion during the important Q4 sales season and point traffic to a new gift guide landing page.

02 — Process

I worked with the brand team and CRM team to create a copy-light messaging framework that incorporated new customer research and drew on my in-depth knowledge of the brand to surface the right value in the right place for conversion.

Jeff Seymour

© Jeff Seymour, 2023