Jeff Seymour

Growth Ads

Begin Learning needed winning ad copy across the funnel for its flagship membership as well as Little Passports, Learn with Sesame Street and HOMER sub-brands.

The growth team pitched this ad format. I found winning copy and testimonials and it became a top performer.

I pitched this format, product image and message. It performed for months across many iterations.

I created messaging and value props for this UGC compilation selling a new membership option. It was a top performer.

I wrote this ad and collaborated on its storyboard. It ran for months with a high CTR and hook rate.

I wrote the VO script for this ad, striking a UGC tone while hitting our value props. It was a top holiday performer.

I wrote this ad to focus on a known parent need state in a creative format, driving a high thumbstop rate and CTR.

I wrote this ad to combine instantly recognizable music with native-looking content and proven messaging. It ran for months.

I wrote this top-of-funnel ad to drive traffic and brand awareness by leaning on IP and the essential outcome for kids.

Sometimes simplicity is best. I identified dozens of testimonials to test in this ad format. This won out and ran for months.

This take on a popular ad format ran for months with a low CPA.

This holiday version of a top format had a high ROAS, even in a prospecting-focused campaign.

I updated this app store tile to focus on kindergarten readiness, leading to strong trial start rates.

I wrote this .gif ad to show a wide breadth of offerings. It was a top performer on Facebook.

I wrote this rotating .gif ad to fit lots of product information into a single placement. Variations on it ran for months.

I wrote this holiday update of a popular ad to tap into a well-identified parent need.

I wrote this ad to lean into our partner Sesame Street's well-known IP. It was perennially successful across iterations.