01 — Introduction to me

I'm a third culture kid: born in Scotland and raised in an international school environment in Rome, Italy. After university, I spent a decade living between Dubai and London and I currently live by the coast in St. Leonards-on-Sea.

02 — Starting my career

From being the little girl who would eagerly appear at her English teacher's door, latest work of fiction in hand, to a professional carving out a path in communication, storytelling has always been the fire inside me.

I spent my early 20s immersed in academia and my late 20s building my portfolio as a writer and content creator.

03 — Building my business

With the world stuck at home during the pandemic, I started a new chapter and began a sandwich delivery service, delivering delicious plant-based sandwiches by bike.

Plant the Seed quickly became a fully fledged vegan food concept with both a street food presence and a bricks and mortar sandwich shop. We created some game-changing breakfast and lunch menus including the UK's first and only 100% vegan "fried egg" baps.

As business owner, I was involved in all aspects of the operation but my primary responsibilities are as chef and recipe developer and as head of all marketing and communications.

04 — Going forward

With first-hand experience of building a brand from the ground up, I have now returned to working in marketing and social media, lending my excitement for online communication to other businesses and non-profits, on a mission to 'do some good'.

Passionate about social justice, sustainability and plant-based living, I aspire to develop content that inspires positive change.