Reboot the Future, London
01 — Project details
Reboot the Future is a foundation on a mission to foster a new world where we treat others and the planet as we'd wish to be treated.
I was hired to manage their communications and campaigns in an effort to establish the foundation as thought leaders in its industry and increase brand awareness.
02 — Scope of work
Developing social media strategies
Crafting monthly channel campaigns
Coordinating and capturing content such as video and photography
Writing blog posts
Writing all external comms
Handling of community engagement
03 — Creative process
As part of a new communication strategy, I initiated a rebrand. Moving away from a previous visual identity of golds and whites, the new aesthetic aimed to created a stark contrast between the organic matter at the heart of the foundation's 'Imaginal Cell' metaphor (butterfly biology) and the allusion to technology in its name.
03 — Marketing Campaigns
This bookmark, part of a set of three, was designed as part of a campaign to promote the foundation's book Imaginal Cells.
The bookmarks were a way to spark excitement ahead of the book launch and were visually tied to our new aesthetic, acting as a teaser for the content and enticing potential readers. We offered limited-edition bookmarks to generate urgency and increase early sales.
The bookmarks also encouraged social media sharing, allowing our followers to showcase them, boosting organic word-of-mouth promotion for the book.
03 — External Comms
I designed and wrote all external communications including social media posts, annual reports, proposals, presentations, pitches, website copy.
04 — Results
In my time at Reboot the Future:
Newsletter subscriptions rose by 250%
Launched an Instagram account
Twitter followers increased by 60%
LinkedIn followers started at 0 and are currently standing at 2.5k
Instagram engagement rate of 4.2%