Marketing + UX copywriter.
Strategic communicator.
Brand storyteller.

Expert in crafting brand narratives, conversion-focused copy, and clear user experiences.

I also do some humor writing, including a greeting card that made Denzel Washington and Jimmy Fallon laugh.

Brand storytelling

edX: Brand awareness campaign

Concepting and execution of social media ads and web banners.

Harvard and edX: YouTube promo video

Video script and collaborative storyboarding.

Walden University: Multi-channel brand campaign

Billboards, banner ads, web, email, print magazine, radio spots.

UNC-Chapel Hill: Brand positioning statement

Brand research and positioning for a new program launch.

Conversion copywriting (B2C and B2B)

Northwestern University: Motion graphics ad

UNC-Chapel Hill: Content-driven email campaign

Trilogy Education: B2B landing page

Maryville University: Direct mail (print)

UX/UI copy

Enrollment portal audit: UX/UI case study

Educational and training materials

Informational one-pager for counseling students

Training materials: Presentation on web accessibility

Handbook for an internal mentorship program