AMSC | View Book

This print piece for prospective students showcases a new brand identity and voice.

NCOA | LIHEAP Benefits

This SEO-optimized article includes the title, main body, metadata, and social shares.

AARM | Blog Post

This ghostwritten piece highlights scientific research into HRT and women's heart health.

Jetboil | Product Brochure

This tradeshow and retailer piece introduced the stove to a new hunting and fishing market.

Memoir | Ghostwriting

I worked intensively with Dr. Friedman to give voice to his very personal journey.

NCOA | Facebook Post

This organic post both educates the audience and drives engagement with NCOA's website.

NCOA | LinkedIn & X Posts

These complementary posts highlight audience-specific messaging around new Medicare policy.

Salesian Missions | Web Page

This landing page celebrates a unique connection. Copy includes the video script.

The Y | Print Ad

This piece ran in several local print properties and showcased a new national brand identity.

Circana | Keeping Fresh Fresh

This ghostwritten piece taps raw data to help produce managers capitalize on consumer behavior.

NPD | The Rise of Aldo Dino

Final copy showcases my ability to synthesize & translate raw data, SME interviews, & research. (NPD Group is now Circana).

Intuit | Client Success Story

Demonstrates how Camnet, Inc. successfully integrated new project management capabilities into QuickBooks.

SAP | Client Success Story

I dove deep into pain points and how SAP's Travel Management module helped Airbus rein in global travel costs.

Jetboil | Website

Copy featuring the groundbreaking and multi award-winning camping stove.

Jetboil | Product Brochure

This tradeshow and retailer piece introduced the stove to a new hunting and fishing market.

Jetboil | Product Launch

Tagline used across channels to promote new stove accessory.

Salesian Missions | Help Educate At-Risk Kids

One among hundreds of monthly appeals I crafted, each mapped to a core theme. This launched on World Teachers' Day.

Salesian Missions | Emergency Appeal

Part of an integrated campaign to ensure continued financial support for vital humanitarian aid activities during COVID-19.

Salesian Missions | Direct Mail

Example of an appeal package focusing on child exploitation and homelessness (integrated with an email appeal and web copy).

Local Motion | Membership Appeal

Segmented letter appealing to Vermonters' core values and community-mindedness (LYBUNT / SYBUNT version).

Greater Burlington YMCA | Annual Report

Showcasing the human impact of individual, corporate, and foundation support. Copy inclusive of all content.

NCOA | What is a POLST?

Keyword-optimized copy includes title, main body, metadata, and social shares.

Walden University | HR Degree

Issue-oriented piece intended to generate awareness & capture leads.

Cisco | Trend Micro Collab

Dives into the evolving threat landscape and outlines an integrated hardware solution.

Intuit | QuickBase for Business

Explores how the right SaaS solution helps transform enterprise data into business intelligence.

OPTIVUS | The Path to Protons

Lays out the business case for why cancer treatment centers should consider adding and building out this modality.

Memoir | There's No Pill for This

I worked intensively with Dr. Friedman to give voice to his very personal journey from diagnosis to treatment.

Norwich University

Two profiles of professors engaged in cutting-edge academic research (see pp. 2-4) )