Summarize the background of the project in a few sentences. Try to answer these questions:
1. Who was the client? Is there anything special worth mentioning?
2. What was the problem you had to solve?
3. What did the brief say?
Explain your creative process briefly. Think about…
1. What was your task exactly?
2. How did you go about solving the problem?
3. Who else was on your team and how did you work together?
Show what you came up with and talk about the impact.
1. Why did this concept win over the others?
2. Did you have different formats as outputs? If so, what?
3. Could you measure the impact? What does the data say?