My team at Bass Pro took over writing duties for 2024 models, and the results are excellent!

Tahoe Boats

Explore the powerful connection between scent and purchasing behavior.

Aire-Master Blog: The Psychological Effects of Scent

High-tech eye protection for shooting and more.

Oakley SI Ballistic M Frame 2.0 OO9213 Safety Sunglasses

BPS Tourney Special Boat Seat

Ernest Hemingway had four wives, but perhaps no "lady" was as precious to him  as his customized 38-foot boat, Pilar...

Hemingway's Favorite Lady

Enjoyed writing about these small-stream rods based on cult classics from the 1970s.

ORVIS Superfine Graphite Fly Rods

Portfolio

Columbia Baseball Hat

Fall 2013, The Black Knight paid a visit to Bass Pro Shops and we talked golf, physical fitness, and more.

Gary Player - Legends of Golf

Costa Del Mar Mayfly 580G Glass Polarized Sunglasses for Ladies

Smells are all around us. Learn more about how they influence our thoughts and feelings.

Aire-Master Blog: Scent Marketing

W27 Can Help

Resumé

An exploration of Theodore Roosevelt's influence on creating the modern conservation movement in America.

The Teddy Bear and the Buffalo

Oakley Jr. Frogskins XS OJ9006 Prizm Grey Sunglasses for Kids

Ray-Ban Wayfarer Sunglasses

High-tech shades with attitude and altitude.

Oakley SI Contrail Sunglasses

Huk Icon Reflector Shirt

Dynamic multi-subcategory email highlighting Hydros fly reels. Sent 9/14/24

ORVIS Fly Fishing Reels Email

Contact

Sunglasses Writing Samples

Upland hunting email focused on their PRO Softshell System. Sent 9/5/24.

ORVIS Upland Hunting Gear Email

Fly fishing email centered on heavy-duty waterproof jackets and pants. Sent 10/1/24.

ORVIS Waterproof Gear Email

Beautifully designed email focused on carrying gear comfortably. Sent 10/9/24.

ORVIS Fishing Packs & Bags Email

My interview with the world's #1 angler on bass, boats, and why he loves to fish.

Nitro and Kevin VanDam Article for Magalog

Bass Pro's hunting team relies on RedHead—the gear with guts.

RedHead Pro Hunting Team

2020 Fishing Master catalog begins with the story of Johnny, George Hommel, and Billy Pate joining forces.

World Wide Sportsman Brand History

One-page print ad for America's best-selling kayaks.

Bonefishing Kayak Ad for ASCEND

Cabela's Intensity BIM

Need confirmation I know my style guides? I created and maintained our BPS/Cabela's version.

Bass Pro Shops Style Guide

The start of 5 years of marketing materials produced for LoG.

Legends of Golf Tournament at Big Cedar Lodge

The "purple isle" in the Keys is the setting for great meals...and even greater adventures!

Islamorada History Piece

Showcasing one of America's favorite new aquariums.

Wonders of Wildlife Welcome Coffee Table Book

Link to new box set on sale exclusively at basspro.com.

Garth Brooks Box Set PDP

The story behind Johnny Morris's vision for WoW.

Wonders of Wildlife Insider Guide

A step-by-step breakdown of how we produce quality work.

Flow Chart for BPS Production Process

— Veronica Levinsky, Head of Marketing at Copyfolio

Kelly Durbin - Resume