2.6M+ Impressions
Built awareness through a multi-channel branding campaign.
7,601 Link Clicks
Drove traffic to Pinch’s booking platform via targeted Meta ads.
800+ Leads
Generated high-quality leads for Pinch’s concierge medspa services.
01 — Project details
Introducing Pinch Med: A Concierge Medspa That Comes to You
Pinch Med redefines the medspa experience by delivering treatments directly to clients. To support their market debut, the campaign focused on building brand awareness, engaging potential customers, and driving lead generation through Meta ads.
Key Objectives:
Establish Pinch Med as a trusted, convenient option for medspa services.
Drive traffic to their website and generate leads for their concierge service.
Build a cohesive brand story that resonates with target audiences.
02 — My Role
Strategizing and Executing Pinch Med’s Market Debut
As part of the team at ADvance Media, I collaborated with the Pinch Med team to bring their vision to life through branding, content creation, and digital advertising.
How I Delivered Success:
Brand Story Development: Helped craft the narrative behind Pinch Med, emphasizing convenience and luxury in their concierge model.
Content Creation: Partnered with Pinch Providers to capture authentic, high-quality visuals and videos for Meta ads.
Campaign Execution: Designed and launched a 12-week Meta advertising campaign, focusing on audience segmentation, A/B testing, and performance optimization.
Meta Ads played a pivotal role in Pinch Med’s market debut, utilizing Advantage+ ads to target a strong presence market with precision. By crafting dynamic ad sets with compelling video content and lookalike audiences drawn from high-value customer profiles, we amplified brand awareness and drove engagement.
A 10-day targeted campaign delivered a 45% increase in click-through rates and contributed to 600+ of the 800+ leads generated, showcasing Meta’s ability to convert impressions into actionable interest. This strategic use of Meta’s platform ensured Pinch Med’s unique concierge model resonated with the right audience, setting the stage for sustained growth.
03 — Campaign Outcomes
Driving Awareness, Engagement, and Leads
Key Results:
2,685,451 Impressions: Established a strong market presence and reached targeted demographics.
7,601 Link Clicks: Successfully directed potential clients to Pinch’s booking platform.
800+ Leads: Generated high-quality leads for their concierge services, fueling client acquisition and growth.
04 — Strategic Insights
Building a Brand That Resonates
This campaign highlights the importance of aligning brand storytelling with data-driven advertising strategies.
What Made This Campaign Stand Out:
Authenticity: Using real Pinch Providers in campaign visuals created a relatable, trustworthy brand image.
Precision Targeting: Leveraged Meta’s advanced targeting tools to reach high-intent audiences.
Scalability: Developed a foundation for future campaigns with proven creative and audience insights.
04 — Strategic Insights
Building a Brand That Resonates
This campaign highlights the importance of aligning brand storytelling with data-driven advertising strategies.
What Made This Campaign Stand Out:
Authenticity: Using real Pinch Providers in campaign visuals created a relatable, trustworthy brand image.
Precision Targeting: Leveraged Meta’s advanced targeting tools to reach high-intent audiences.
Scalability: Developed a foundation for future campaigns with proven creative and audience insights.
Storytelling Through Video
Engaging audiences with captivating content is at the heart of every successful campaign. For Pinch, we created a series of videos designed to tell their story, answer key customer questions, and highlight their unique concierge medspa services. These videos served as the cornerstone of the social campaign, building awareness and trust while driving meaningful engagement.
What’s Pinch
Overview of the concierge med spa service, focusing on its unique value proposition
Book Pinch
Step-by-step guide showcasing how easy it is to book a Pinch provider
Pinch Cost
Transparent pricing breakdown for customers curious about costs
Group Experience
Highlighting how Pinch caters to group bookings for events or shared experiences