01 - Professional Experience
Innovative and results-oriented digital marketing leader with over 10 years of experience driving $1.5M+ in revenue for SaaS and e-commerce brands. Proven expertise in scaling multi-channel campaigns, optimizing digital ecosystems, and leading cross-functional teams to deliver 3x ROI. Adept at aligning marketing and sales strategies to exceed business goals, leveraging data-driven insights, predictive analytics, and automation to drive growth and engagement. Known for excelling in fast-paced environments and positioning brands as industry leaders.
Digital Marketing Manager
Wherehouse Beverage Co. – Pennsburg, PA (Remote)
11/2023 – 11/2024
Scaled digital ad spend from $20K to $250K within six months, maintaining a 3x ROI through advanced targeting, A/B testing, and audience segmentation.
Increased conversion rates by 25% with high-converting landing pages and optimized funnel strategies.
Designed and implemented a multi-channel educational campaign for THC product launches, boosting trial rates by 35%.
Reduced CPA by 15% using predictive modeling and real-time performance adjustments based on user behavior insights.
Ensured compliance with industry regulations, safeguarding $250K in monthly ad spend through collaboration with key platform representatives.
Digital Marketing Director
ADvance Media – Los Angeles, CA (Remote)
01/2021 – 09/2023
Increased client ROI by 25% and reduced CPA by 10% through refined messaging and automated workflows.
Built an AI-driven chatbot for lead nurturing, improving form-to-lead conversions by 30.77%.
Created trigger-based automation workflows integrating SMS, email, and self-booking tools, reducing conversion cycles by 35%.
Led performance assessments for client accounts, delivering actionable insights that increased engagement by 20%.
Digital Marketing Associate
Underground Masterminds – Atlanta, GA (Remote)
03/2016 – 01/2021
Directed SEO strategies, increasing organic traffic by 28% and improving lead quality.
Executed cross-platform campaigns leveraging A/B testing, achieving a 25% ROI boost.
Automated production workflows, reducing time-to-market by 50% without compromising quality.
Digital Marketing Manager
Heavenly Motors of Texas – San Antonio, TX
2008 – 2016
Led marketing strategies for a growing wholesale auto dealership, delivering creative campaigns that boosted brand visibility and sales.
Digital Marketing Associate
SpawGlass – San Antonio, TX
2006 – 2008
Contributed to marketing campaigns for a prominent construction services firm, ensuring brand alignment and visibility across multiple projects.
02 - Key Achievements
Tripled ROI: Scaled paid media budgets from $20K to $250K while maintaining a consistent 3x ROI.
$1.5M Revenue Boost: Increased AOV by 41% through bundling and segmentation, generating an additional $1.5M in annual revenue.
300% YoY Growth: Led a multi-channel strategy that attracted 185,000 monthly site visitors via influencers and digital ads.
Zero Downtime Migration: Migrated 1M+ data points and 40K historical orders to Shopify with no sales loss.
03 - Case Studies
Transforming Digital Strategies Into Measurable Success
Discover how I create growth-focused campaigns, seamless platform solutions, and innovative marketing strategies that deliver real results.
Launching Tangerine with Strategic Precision
Drove a 25% sales lift and 20% AOV increase with a multi-channel marketing campaign for WYNK's Tangerine launch.
Revolutionizing Client Campaigns with ADvance Leads
Built a CRM that reduced manual tasks by 50% and increased engagement by 25%, driving efficiency and scalability.
Seamless Migration from WordPress to Shopify
Migrated 1M+ data points to Shopify with zero sales loss and under 10 minutes of downtime, preserving SEO performance.
Driving Engagement Through Gamification
Generated 1,352 entries in 3 days using gamified incentives and referral-based sharing to boost engagement.
04 - Newsworthy Projects
Campaigns That Made Headlines
Explore innovative projects that resonated with audiences, gained media recognition, and delivered measurable impact:
Bringing People Together with WYNK
A bold 360-degree campaign combining outdoor ads and digital tactics, boosting brand awareness by 25% and engagement by 15%.
Energizing the Nation with COUNTDOWN
Drove COUNTDOWN’s DTC launch across 31 states, leveraging digital campaigns for 30% online sales growth and brand visibility.
Supporting Local Businesses in Challenging Times
Created a pandemic-focused campaign for Richter Tavern, increasing curbside sales by 40% with community-driven messaging.
Reintroducing a Local Icon
Crafted a campaign celebrating Richter Tavern’s historic charm, positioning it as a premier local destination.
05 — Skills and Expertise
Driving Results Through Cutting-Edge Strategies and Tools
Digital Advertising: Meta Ads Manager, Google Ads, Programmatic Campaigns, A/B Testing, Budget Optimization
CRM & Automation: HubSpot, Klaviyo, Salesforce, Zapier, Workflow Automation, Advanced CRM Development
SEO & Content Marketing: On-Page SEO, Content Strategy, Keyword Research, Organic Traffic Growth, Blog Optimization
Data & Analytics: Google Analytics, Predictive Modeling, Real-Time Reporting, UTM Tracking, KPI Dashboards
Growth Marketing: Viral Campaigns, Lifecycle Email Campaigns, Retention Marketing, Influencer Marketing, Multi-Channel Strategy
eCommerce & Platform Expertise: Shopify, WordPress, Custom Platform Migrations, Subscription Models, Product Bundling
06 — Education and Certifications
Equipped with Knowledge to Drive Innovation and Growth
Meta Data Analyst Specialization – Meta | Skills: Data Analysis, SQL, Data-Driven Decision Making, Key Performance Indicators, Tableau
Python Data Analytics – Meta | Skills: Data Analysis, Data-Driven Decision Making
Statistics Foundations – Meta | Skills: A/B Testing, Data Analysis, Data-Driven Decision Making
Google Ads Search Certification – Google Digital Academy | Skills: Search Advertising, Marketing Campaigns, Performance Marketing, Google Ads
Google Ads Display Certification – Google Digital Academy | Skills: Display Advertising, Marketing Campaigns, SEO & SEM
Digital Advertising Certified – HubSpot | Skills: Digital Marketing Strategy, SEO & SEM, Facebook Ads
Advanced Social Media Strategy Training and Certification – HubSpot | Skills: Content Strategy, Social Engagement, Social Media ROI
Google Ads Measurement Certification – Google Digital Academy | Skills: Google Analytics, Performance Marketing, SEO & SEM
07 — Contact Me
Let’s Collaborate to Drive Results
Looking for a strategic partner to create impactful campaigns? I’m ready to help you achieve measurable growth and success.