01 — Project details

Transforming Ophthalmology Advertising with Data-Driven Strategies

Vold Vision, a nationally recognized ophthalmology and refractive surgery center, sought to increase laser vision correction patients while achieving transparent, trackable results. Prior to our collaboration, the practice had no clear understanding of ad performance, relying on outdated methods and inconsistent results. Our mission was to deliver measurable growth and optimize their digital ecosystem.

Key Objectives:

• Drive new patient consultations for laser vision correction services.

• Establish transparent reporting and performance tracking.

• Build brand awareness across multiple digital platforms.

02 — My Role

Designing and Implementing a Multi-Channel Digital Strategy

As part of ADvance Media, I spearheaded the development and execution of Vold Vision’s digital advertising strategy. By combining data-driven insights with creative content, we elevated the practice’s marketing efforts.

Key Contributions:

• Campaign Optimization: Developed and managed campaigns across Google, Facebook, and Instagram, focusing on cost-effective lead generation and precise targeting.

• Creative Development: Oversaw a custom video shoot, editing, and ad creative production to highlight Vold Vision’s unique value proposition.

• Tracking & Reporting: Implemented detailed sales funnel tracking, heat maps for conversion rate optimization (CRO), and transparent reporting metrics.

03 — Campaign Outcomes

Delivering Measurable Results in Six Months

The campaign exceeded expectations, showcasing the power of a diversified digital strategy and meticulous campaign management.

Key Metrics:

• New Patients Acquired: 63

• Revenue Generated: $252,200

• Gross Profit: $188,912

• ROI Achieved: 299%

• Ad Spend: $63,088

• Lead Cost Optimization: Reduced CPL through advanced split testing and re-engagement strategies.

04 — Strategic Insights

Building a Sustainable Growth Framework

This campaign underscores the value of combining creative storytelling with advanced tracking and audience segmentation to deliver impactful results.

What Made This Campaign Stand Out:

• Multi-Channel Excellence: Leveraged Google Search for lead generation, Facebook & Instagram for awareness, and remarketing to re-engage prospects.

• Transparent Metrics: Delivered detailed reporting and insights, ensuring the client had clear visibility into campaign performance.

• Creative Edge: Custom video content enhanced engagement, building trust and brand awareness.