+1M
Data Points Migrated
+40K
Historical Orders
<5 Minutes
Downtime
60 Days
Expedited Timeline
01 — Project details
Seamlessly Transitioning from WordPress to Shopify
I managed the migration of a robust WordPress e-commerce site to Shopify under an expedited timeline of 60 days. The project encompassed data migration, subscription program integration, and maintaining SEO performance while ensuring a seamless user experience. This comprehensive migration set the stage for growth through an improved e-commerce infrastructure and optimized platform capabilities.
Key Objectives:
Migrate over 1 million customer and order data points, including 40,000 historical orders.
Merge and streamline the subscription program with Shopify’s capabilities.
Oversee the design build and ensure the new website maintained brand standards and functionality.
Preserve existing SEO performance to avoid traffic loss.
Integrate necessary apps and tools to maintain operational efficiency and enhance customer experience.
Ensure minimal downtime to avoid disrupting sales during the migration process.
02 — My Role
Designing and Executing a Winning Digital Strategy
As Digital Marketing Manager, I led the end-to-end planning and execution of the campaign, ensuring seamless collaboration across teams and channels to deliver a cohesive customer experience.
How I Delivered Success:
Exclusive DTC Teaser Campaign: Launched a “mystery flavor” teaser via email and social media, gamifying engagement with a “Guess the Flavor” contest that incentivized participation with free product giveaways.
Influencer Gifting Strategy: Activated over 100 influencers, generating buzz and user-generated content under the “paint our socials tangerine” theme. This created a wave of organic visibility and excitement.
Loyalty-Driven Early Access: Rewarded our subscribe-and-save customers with exclusive first access to Tangerine, increasing retention and driving new subscriptions.
Strategic Bundling: Made the new flavor available exclusively in the "WYNK Experience Pack," boosting AOV and encouraging customers to try additional products.
Seasonal Re-Launch: Leveraged Valentine’s Day to introduce Tangerine as a standalone flavor, creating a second wave of excitement and driving additional conversions.
Cross-Functional Collaboration: Worked closely with creative, social media, and analytics teams to ensure seamless alignment across all campaign elements, from influencer partnerships to ad placements.
03 — Campaign Outcomes
Delivering a Smooth Transition and Optimized Infrastructure
This migration achieved a seamless transition with virtually zero downtime, no sales loss, and no negative impact on SEO rankings. The project enabled the business to scale and improve its operational efficiency.
Key Results:
Data Integrity: Successfully migrated over 1M data points and 40K historical orders without discrepancies or data loss.
Minimal Downtime: Achieved less than 10 minutes of downtime, ensuring uninterrupted sales and customer experience.
Expedited Completion: Delivered the migration and launch on Shopify within the tight 60-day timeline.
SEO Performance: Maintained pre-migration organic traffic and rankings through meticulous SEO planning and execution.
Subscription Continuity: Enabled a smooth transition for recurring customers, ensuring no interruption to active subscriptions.
Enhanced Functionality: Optimized the customer experience with Shopify’s advanced integrations and tools, laying the foundation for growth.
04 — Strategic Insights
Scaling Through Infrastructure Optimization
This project showcased the importance of strategic planning, cross-functional collaboration, and data accuracy in platform migrations. By preserving SEO performance, streamlining subscriptions, and improving the user experience, the migration set the business up for continued success in a competitive e-commerce landscape.
What Made This Project Stand Out:
Minimal Downtime: Achieved an uninterrupted sales experience by keeping downtime under 10 minutes during DNS record updates.
Data Accuracy: Rigorous data validation ensured the integrity of over 1M customer and order records.
Cross-Team Collaboration: Coordinated between design, development, and marketing teams to execute a cohesive migration strategy.
SEO Expertise: Advanced planning and audits preserved rankings and traffic, safeguarding growth channels.
Operational Efficiency: Leveraged Shopify’s app ecosystem to create a scalable, efficient infrastructure for ongoing e-commerce success.
