01 — Project details

Elevating Visibility in a Competitive Market

NorCal Plastic Surgery, led by Dr. Tim Rankin, faced the challenge of standing out in the competitive San Francisco Bay Area. With minimal online presence and no ROI tracking, the practice struggled to attract and convert high-value leads. Our goal was to establish a robust digital marketing strategy that delivered measurable results and a clear return on investment (ROI).

Key Objectives:

• Drive high-intent surgery leads to the practice.

• Implement transparent ROI tracking for accountability.

• Scale patient acquisition efforts with cost-efficient strategies.

02 — My Role

Strategic Marketing Execution for Immediate Impact

As part of the ADvance Media team, I collaborated with NorCal to develop and execute a high-performing digital advertising campaign. By leveraging split testing, demographic targeting, and detailed data analysis, we optimized every aspect of the campaign for measurable outcomes.

Key Contributions:

• Designed Google Search campaigns tailored for facelift, rhinoplasty, and mommy makeover patients.

• Deployed advanced demographic targeting and heat maps to optimize lead conversion.

• Created detailed sales tracking workflows to map leads to consultations and procedures.

03 — Campaign Outcomes

Delivering a 4x ROI with Transparent Results

Over six months, the campaign generated exceptional results, transforming NorCal’s online presence and boosting profitability.

Key Results:

• $123,943 invested, yielding $625,500 in revenue.

• Gross profit of $501,557, achieving a 404% ROI.

• Generated 33 new high-value surgery patients.

04 — Strategic Insights

Building a Sustainable Growth Framework

This campaign highlighted the importance of combining advanced marketing tools with actionable insights to create a scalable, profitable strategy.

What Made This Campaign Stand Out:

• Precision Targeting: Optimized campaigns to reach high-intent leads actively searching for plastic surgery services.

• Data-Driven Decisions: Comprehensive split testing and detailed demographic breakdowns maximized efficiency.

• Transparent Reporting: Real-time ROI tracking built trust and informed strategy adjustments.