Multi-skilled storyteller. Committed to creating engaging content through creative collaboration.
Amsterdam, Netherlands
EXPERIENCE
May 2020-Present
Indi Coco / Leblon London — Founder
-Branded and designed Indi Coco, an online children's clothing store created for modern parents in search of gender neutral clothing for their children
-Researched and bought sustainably conscious children’s clothing
-Designed Leblon the Label, Indi Coco’s in-house brand
-Grew an organic Instagram following of 7.5k
-Created Instagram content and copy
-Worked with brand ambassadors and influencers to produce engaging content that’s inline with the Indi Coco aesthetic
-Social media content planning using Plann
-Created Facebook and Instagram advertising campaigns with an average 400% return on ad spend and 2.85% click through rate at campaign level
-Fulfilled and managed orders through Shopify
-Analysed activity using using Shopify and Google Analytics
August 2017-June 2018
loveProperty, London — Freelance Content Creator
-Created long and sh0rt-form articles on architectural history and architectural design in the loveProperty voice
-Pitched articles plus editorial and image research
-Integrated content to loveProperty’s in-house CMS
June 2016-August 2017
Wizzed Media, London — Digital Content Creator & Strategist
Managed an international team of content writers producing sponsored popular news in French, German and English
Produced and oversaw production of copywriting for display advertising campaigns via Taboola, Outbrain and Facebook Ads Manager
Pitched and launched profitable Instagram pages and blogs for new clients
November 2015-December 2017
Webedia, Paris/London — Freelance Digital Content Creator
-Pitched and wrote SEO-friendly content for the L’Oreal Professionnel UK blog and social media channels
-Content and image research
September 2015-August 2016
Paris College of Art, Paris — Art History Lecturer
-Designed the PCA undergraduate Architectural History course
-Engaged with students through discussion groups and weekly student presentations to encourage creativity and critical thinking skills
-Reviewed and marked essays, coursework and exams
September 2015-June 2016
Freelance English Tutor, Paris
Supported BNP Paribas, Musée du Louvre, Allianz, Paris Charles de Gaulle Airport, EDF and Chanel employees to achieve linguistic aims including public speaking, presentation and networking skills
August 2014-September 2015
Holland International Study Centre, Amsterdam — Lecturer
-Worked alongside the Head of English to develop course materials for the English for Academic Purposes Foundation Year module
-Developed and taught the Creative Writing Module to further challenge our advanced-level students
-Reviewed and marked essays, coursework and exams
-Academic tutorials with international students
July 2013-August 2014
The Upcoming, London — Freelance Journalist
Reviewed art exhibitions, film and music releases for The Upcoming
EDUCATION
Courtauld Institute, London — MA History of Art - 2014
TEFL LAB, London — Trinity Cert TESOL - 2013
School of Oriental and African Studies, London — BA Art History and Archaeology - 2007
nastassja.eitel.smart@gmail.com
+31 6 44 82 93 94