Social media strategy
I established the social media strategy and provided creative direction for a local jewellery brand.
The aim was to increase reach and engagement on their Instagram and TikTok profiles, and to drive traffic to their site.
Copywriting samples - Instagram captions
@aurora: Sneak Peek Alert! 👀 Subscribe to our newsletter to be the first to see our ‘Celestial’ collection!
@avena: Elegance in every sparkle. ✨ Shop our dazzling collection and get Free Shipping on your order!
@gracejewelry: Why choose between gold and silver when you can have both? 🌟
Video content creation
With a team of five, we created aesthetic product videos for the clients Instagram and Pinterest page, which resulted in a 73% increase in impressions in the first month.
Examples of the top-performing videos
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