Social Media Strategist +
Content Creation Portfolio
About me
I’ve been hands-on with social media since 2017, blending my Bachelor’s degree in Communication with a passion for understanding how platforms work and how to communicate with audiences. I focus on creating content and building marketing strategies that work for me as a creator, but also help brands grow their online presence in a real, engaging way.
As a content creator building my own personal brand, I started the Cute Chaos podcast, and I have also been involved in social media promotion on Instagram and TikTok, collaborating with fashion brands like Peppermayo & well-known luxury Resorts such as La Valise Tulum and Fond Doux Eco Resort. My skill set includes content creation, short-from video editing, podcasting, in-depth knowledge of using Artificial intelligence tools such as ChatGPT, Jasper and Descript to level up on social media trends in the best way possible. I aim to build strong community connections in a both relatable & impactful way.
Technical skills
Canva | Lightroom |
Podcasting | Planoly |
Adobe Creative Cloud Apps | Video Editing |
Capcut | HubSpot |
Photography & Photo Editing | Descript |
Hootsuite | Jasper AI |
Proficiency in AI platforms | Photoshop |
Soft Skills
Collaboration | Written & verbal communication |
Creativity | Customer service |
Proactivity | Networking |
Companies I've worked for
Recent Work
Easy Street Capital
Participated as interviewer for Easy Street Capital Educational Podcast Style video
Easy Street Capital
Created a TikTok Video series promoting article Best cities for Short-Term Rentals
High Tide Music Festival
Create TikTok Promoting Artist lineup for Festival
Maya Chia Beauty
Created/Edited TikTok Video promoting Maya Chia Product
Drink Zest Vodka
Created Trendy Video Promoting Zest Vodka
Maui Med Spa
Created Relatable and trendy video for Med Spa In Austin Texas
High Tide Music Festival
Created a TikTok video promoting Charleston as a destination for the festival
High Tide Music Festival
Created an engaging Tiktok video promoting the Festival schedule
As Social Media Manager at Barglance, I partnered with local videographers to create a high-quality promotional video for the app. Leading the creative direction, I ensured the final product authentically reflected the brand’s identity while effectively conveying its core message.
Certifications
Hootsuite Platform Certification | |
Social Media Marketing from Hoot-suite Academy | |
Social Media Platforms
Tiktok | |
Youtube | |
Threads |
Case study: High Tide Music Festival
Role: Social Media Content Coordinator
Summer 2023
My responsibilities included:
Developed TikTok content strategy targeting the festival audience
Explored social media trends, created captivating content for artists
Attended and documented festival events, including venues at Maris de Hart and the Moxy Hotel.
Curated and shared festival content on social media
Collaborated with executives and artists to film TikTok interview series
TikTok Content Strategy:
Developed a TikTok content strategy specifically targeting festival-goers.
Launched a TikTok series highlighting Charleston as a prime destination for the festival, which garnered over 54k views.
Documented pre-festival events, artist performances, and behind-the-scenes moments to create engaging content.
Collaborated with participating artists to expand reach and promote the festival through their follower base.
Results
Increased Engagement:
The TikTok series alone achieved over 54k views, significantly boosting festival visibility.
Enhanced user interaction with festival-related content across social media platforms.
Rise in Ticket Sales:
The heightened engagement directly translated into a noticeable increase in ticket sales.
Content Creator Highlights:
Brand Collaborations: Partnered with top brands like La Valise hotels, Calabash Cove Resort & Spa, YSL Beauty, and Peppermayo.
Effective Metrics Analysis: Utilized analytic tools such as Instagram Insights to measure post performance.
Travel Content Creation: Produced engaging travel content, including a TikTok series on Florence, Italy, with over 225K+ views.
Audience Engagement: Achieved over 2 million views and 90,000 likes on TikTok through high-quality, captivating content.
Effective Metrics Analysis: Utilized analytic tools such as Instagram Insights to measure post performance.
Industry Networking: Fostered connections with notable podcasts such as The Charleston Diaries, achieving over 40K views on Instagram reels.
Brands I've Collaborated with
Collaboration Examples:
TikTok Growth Comparison
Instagram Growth Comparison
Host of the Cute Chaos Podcast
The Cute Chaos Podcast is a dynamic, engaging space where we embrace the unexpected twists and turns of life with a refreshing perspective. Hosted by Sarah Brand, this podcast is perfect for young adults navigating the post-grad world, moving cities, making new friendships, job hunting, and all the unique challenges of life in your 20s.
Whether you're figuring out your next career move, adjusting to a new city, or simply searching for a sense of community, Sarah's insightful episodes offer a blend of wholesome experiences and personal growth tips. Tune in every week for inspiration, laughter, and the reassurance that you're not alone in the beautiful chaos of life.
Travel
Promoted Saint Lucia as a destination
Created an engaging video promoting Fond Doux Eco Resort for a collaboration.
Created an Aesthetic video series while studying abroad in Florence, Italy
Created an Aesthetic video series while studying abroad in Florence, Italy
Fashion
Create Video promoting small vintage boutique in Austin @copelandhaus
Created Various Video for long-term collaboration with @peppermayo
User Generated Content
Authenticity & Relatable Perspectives
Created video series promoting spontaneous move to a new city after college.
Created a TikTok video for paid collaboration with the app called Locket
Created relatable and educational videos for the benefit of my audience
A Glimpse into my Aesthetic-
Let’s connect and create content that resonates. Reach out to collaborate or discuss how we can elevate your social media strategy!
Contact me:
(203) 456-0739
Email: brandd.business@gmail.com
(Happy to provide further examples of my work or recommendation letters upon request)