01 — Introduction

A motivated marketing professional with two years of experience in digital content creation, campaign management, and multi-platform social media strategy. In my most recent in-house role at Fifty20, I created engaging visual and written content, managed weekly and seasonal campaigns, and developed story-led ideas that strengthen brand identity and drive audience engagement. I’m now looking to bring my creativity, strategic thinking, and hands-on marketing expertise to a new challenge within my career.

02 — Experience

MAY 2025 – NOVEMBER 2025

OPERATIONS AND MARKETING EXECUTIVE, FIFTY20

At Fifty20 I was producing high-performing digital content, managing multi-platform campaigns, and shaping a consistent, story-driven brand presence. I planned and executed weekly and seasonal marketing campaigns, built detailed content calendars, and created a wide range of assets including photos, reels, videos, YouTube content, and behind-the-scenes series. My role also included on-site content capture across multiple locations, editing in Premiere Pro and Photoshop, and ensuring every campaign aligns with the brand’s fun, transparent, Gen Z-focused tone.

Alongside content creation, I wrote high-impact copy for social media, email campaigns, prize launches, website messaging, and ad-ready creative. I worked with performance data to refine campaigns, optimise captions and calls-to-action, and support paid advertising efforts across Meta and Google. I also contributed to improvements to user journey clarity. My experience combines creativity, strategy, and execution, allowing me to deliver content that drives engagement, conversions, and brand loyalty.

MAY 2024 – MAY 2025

MARKETING ASSISTANT, MIDSHIRE SIGNATURE SERVICES

I was responsible for creating both physical and digital marketing materials to support events and menu changes occurring within each of our sites in which we provide catering services, ensuring all materials align with brand messaging and appeal to our target audience. My role involved designing and producing engaging content such as posters, newsletters and social media graphics.

Additionally, I managed and ran four social media accounts, where I've successfully driven follower growth over the 12 months through consistent and engaging content. My efforts contributed to increased brand visibility and customer engagement across all platforms.