Srishti Arora

Content Marketing Expert

Hi, I’m Srishti - content strategist, SaaS wordsmith, and a firm believer that great content is never just filler. With 7+ years in B2B SaaS, I help brands turn complex ideas into clear, compelling content that drives growth, builds trust, and earns attention.

From SEO frameworks to customer stories, I create content ecosystems that scale without losing the human voice behind the message. Whether it's launching a new feature, building thought leadership, or optimizing for demand gen, I bring strategy, structure, and sharp copy.

Here’s a selection of work I’ve led, written, or built from scratch.

Skills
Industry Skills
Content Creation • Copywriting • Content Strategy • Social Media Marketing • Editing • Search Engine Optimization (SEO) • Web Content • Blogging • Digital Marketing • Digital Media • Graphic Design • Landing Pages • Brand Strategy • Brand Marketing • Case Studies • Content Marketing • Web Content Writing • Brand Management • Blog Management • Social Media Communications • SEO Copywriting • Technical Communication • Creative Writing • Research

Interpersonal Skills
Creative Strategy • Writing • Easily Adaptable • Empathy • Persuasion • Attention to Detail • Communication • Leadership • Teamwork • Collaboration

Published Work

Blogs

Currently, I am working as a content marketing manager for Spire.AI Copilot for Talent. I am managing a team of 4 comprising of designers, SEO experts, and writers. I have written over 100 blogs for the company. I also work closely with the CEO to create thought leadership content for the company and his personal brand along with sales enablement materials for the organization.

I have worked as a web content creator for non-profits like The Borgen Project, which operates globally for poverty reduction, and The Adam Project, a free resource website for mental health. I have conducted extensive primary and secondary research for my articles, and many of my resources have been published on both platforms.

I have written over 500 blogs for my previous organization and several freelance gigs. I have also managed blogs end-to-end, starting with content ideation, keyword research, content creation, publishing, distribution, and link building.

During my stint with the blogs, the blog traffic saw an increase from 20,000 total users to 100,000 total users.

Below are a few samples.

Thought Leadership

This section features thought leadership content I have ghostwritten for CEOs and senior executives—shaping their voice on complex topics like AI, skills-based talent models, and the future of work.

Every piece is the result of close collaboration, deep research, and an ability to translate strategic ideas into clear, compelling narratives. From Forbes articles to LinkedIn essays, these writings are crafted to influence conversations, spark ideas, and connect with decision-makers across industries.

While none of this carries my name, the thinking, structure, and storytelling are mine.

Social Media Posts

Curated B2B social content designed to inform, engage, and convert. From thought leadership to product narratives, these posts reflect my focus on performance-driven storytelling, platform-native creativity, and strategic alignment with business goals.

Video Content

Recently, I worked on a Podcast with We, The World! where I shared my passion for content creation and how it can be a tool for global uplifting and awareness generation.

Professionally, I have worked on video content for client testimonials, brand videos, and specific campaign series to increase the brand impact and build awareness for the organization.

Infographics

Infographics significantly affect customer education and are a valuable tool for awareness. I have created several infographics with thorough content research from trusted sources.

Website Copy

Self-Published Work

This section is a small but meaningful start. I have published one piece so far (in 2022), written out of personal interest and a need to put thoughts into words.

It is where I hope to share more reflections over time, outside of client briefs and content calendars. As I continue writing, this space will grow into a collection of ideas I have explored on my own terms.

More About Me - Skills & Experience

Contact info

Name

Srishti Arora

LinkedIn

www.linkedin.com/srishti21arora/

Email

srishti21arora@gmail.com

Tools & Technologies

Content Management & Promotion
WordPress • SEMRush • Google Keyword Planner • MS Office • MS PowerPoint, Canva • Google Docs • Google Slides • HubSpot

Email Marketing
Helpcrunch • Intercom • MailChimp

Paid Marketing
Google Ads • Facebook Ads • LinkedIn Ads • Taboola

Data Analysis
Google Analytics • Search Console • MS Excel • Google Sheets

Work experience

Content Marketing Manager

Spire.AI, Mar 2024 - Present

Social Media Marketing Manager

We, The World, Oct 2023 - Mar 2024

Content Marketing Specialist

The Adam Project, Oct 2023 - Mar 2024

Content Marketing Strategist

Freelance, Jan 2023 - Present

Content Marketing Specialist

Shiprocket, Jun 2018 - Dec 2022

PR and Marketing Executive

AppSquadz, Jan 2018 - Jun 2018

Contact info

Name

Srishti Arora

LinkedIn

www.linkedin.com/srishti21arora/

Email

srishti21arora@gmail.com

Tools & Technologies

Content Management & Promotion
WordPress • SEMRush • Google Keyword Planner • MS Office • MS PowerPoint, Canva • Google Docs • Google Slides • HubSpot

Email Marketing
Helpcrunch • Intercom • MailChimp

Paid Marketing
Google Ads • Facebook Ads • LinkedIn Ads • Taboola

Data Analysis
Google Analytics • Search Console • MS Excel • Google Sheets

Work experience

Content Marketing Manager

Spire.AI, Mar 2024 - Present

Social Media Marketing Manager

We, The World, Oct 2023 - Mar 2024

Content Marketing Specialist

The Adam Project, Oct 2023 - Mar 2024

Content Marketing Strategist

Freelance, Jan 2023 - Present

Content Marketing Specialist

Shiprocket, Jun 2018 - Dec 2022

PR and Marketing Executive

AppSquadz, Jan 2018 - Jun 2018