Hi, I'm Susan.

When I was a little kid, I used to sit at the kitchen table in the morning, reading the cereal box as I ate. That box answered all my questions. Was this cereal healthy or delicious or both? Was there a prize at the bottom? How do I enter the contest to win more cereal? Most importantly, am I meeting my daily requirements of riboflavin?

At the time, I didn't realize I was a consumer. But I appreciated that the cereal box spoke to me, telling me everything I wanted to know. And that's when my love of advertising began.

Today, I use my voice to tell engaging stories for brands. I devour customer insights to understand what moves people. And I write clear and focused copy that drives people to action. I believe the best work starts with a solid strategy and a united team.

With 20+ years of experience working for agencies, in-house and freelance, I've tackled every medium from print and broadcast to social and digital. I've spent many of those years leading creative teams and mentoring writers.

I'd love to work with you on your next project — even if it isn't cereal.

Please see my Contact page for ways to reach me.