Best Sleep Ever

How to shoot a video with the world shut down.

#BestSleepEver set the tone for a feel-good campaign, but it didn't feel good that we couldn't shoot it. We decided the best way to tell our story would be to create a UGC effort using influencers, celebrities, friends, and coworkers. We sent them Sleepbuds, and they sent us content that we turned into a digital campaign.

Influencers

To increase engagement in social, we needed some powerhouse health & wellness influencers, like Peloton trainer Adrian Williams.

Celebrities

Olympic Gold Medalist Mikaela Shiffrin partnered with us to share her morning mug and promote our product giveaway.

Real People

Some of the best content came from casting real people, friends, and coworkers who invited us into their homes (and beds!) to share their wake-up moments.

Product banner ads were tailored to evening and morning messages that kept sleep top of mind.

Connecting with customers

In consumer testing, the awareness video was called likable, highly engaging, and relevant, generating interest and motivation in 81% of its viewers.