Music is My ________

Music is my ______ became the open-ended headline for this integrated campaign that included a TV spot, print, digital banners, and a product video. And yes, the boxer is Jake from State Farm before he was Jake from State Farm.

MoFilms Award Winner

In Europe, the campaign extended internationally with crowd-sourced content through MoFilms. Using "Music is My" as the brief, filmmakers created content centered around the campaign, highlighting the role of music in their lives. We received overwhelming feedback from MoFilms and various filmmakers about the longevity and scope of such a strong concept. Here is a small sampling of the films that were submitted. The first one was the Winner of the MoFILMS Award 2014.