Collaborations

Goal

Identify and launch heat-driving collaborations for Sperry.

Process

The best collaborations combine serendipity, creativity, and business strategy and result in amazing products, and long term business relationships.  

When diverse companies collaborate, each of the participants leverage the fans of the others involved, creating opportunities for unexpected brand alliances, product extensions and new customers. 

I've launched over 20 strategic collaborations designed to reach fashion-oriented consumers, driving lift in engagement, earned media and brand perception.