EDINA SULTANIK
Home
Contact me
Social Media Strategy
Project details
I oversaw social media strategy in 2023, charged with utilizing existing assets for social media storytelling across channels with the goal of increasing engagement.
Strategic creative process
Translate brand priorities to messaging – develop storytelling arcs, content pillars, partnerships, hashtags, tentpole ideas.
Build out social calendar by channel combining brand calendar and consumer moments.
Results
Engagement rate rose 5% in 2023