'Cold air, don't care' (Monki)
'Cold air, don't care' (Monki)
To capture that late summer/early autumn feeling where everyone begins to rethink their sweaters, I created the copy to complement the campaign.
The creative and copy work extended to the newsletters for the campaign period, the web copy, and social media posts.
Art director: Nathalie Barusta Gäbel
Creative director: Jens Andersson
(You've got email.)
It may be freezing outside but honey, you’ve got nothing to worry about. We’ve got your back with lots of gorgeous knits and puffers; the best accessories for Galloween; and a very limited edition capsule collection for autumn that’s packing a lot of amaze. (Because srsly, you’ve got more important things to worry about than freezing your bum off.)
