A brown belt in judo.

A black belt in copy + content.

I love words. I like using them, and I like helping people figure out what they really want to say. I’m a copywriter with more than 10 years of experience in advertising and marketing. I’ve been working mostly with social media for the past 5 years, but I’m still a copywriter at heart.

I’ve done everything from developing 360 concepts for a global market, strategy and tone of voice to writing social media and web copy, brochures and sales materials, events and in-store material copy, newsletters, and more.

I also work with employer branding and internal communications, especially when it comes to CSR and sustainability.

As you will see from my portfolio, my skillset is broad and comes from having worked with both traditional and in-house agencies.

As a copywriter I’ve worked with brands such as Mölnlycke Health Care, Monki, McDonald’s, Procter & Gamble, Roche, Pfizer, Philip Morris / Marlboro, Nescafe, and Havaianas, among others.

If you’d like to know more, please send me a message.