International Nurses' Day (Mölnlycke Health Care)
What I wrote
With every passing day, the value of what nurses do grows. So to honour them today on #InternationalNursesDay, we asked our our colleagues around the world to tell us about some of the amazing nurses they work with.
The project
This initiative came about because we were hearing stories about how burned-out healthcare workers were as a result of their work with COVID-19.
My colleague and I ended up talking about how we wanted to highlight the work that some of our customers/nurses have done during the pandemic, and International Nurses' Day was a perfect opportunity to do it. We then emailed all our local markets to ask if they could help us nominate nurses they felt should be recognized.
(We were very clear that this should be about them, not us.)
Creative process
I identified which channels we wanted to go out on: I decided to focus on Facebook, LinkedIn and Instagram for an awareness day like this.
I emailed colleagues, rounded up the stories and raw images; and turned them into carousel posts for said channels.
Final results
We only ran this organically, but got the ff results:
Facebook: 41 likes / 16 loves / 172 post clicks / 19 comments / 10 shares.
Instagram: 49 likes, 2 shares
Internally, the campaign generated a lot of good will among our customers, many of whom ended up sharing the posts.
Sari Roos, Finland
Sari Roos has discovered an innovative new way to get 40% more doses from each COVID vaccination bottle.
Ivanka Benčić, Croatia
To help patients with stomas, Ivanka Benčić and her team pioneered the planning of stoma position systematically in the standard of care, which led to Croatia's 1st official enterosthomal therapy unit.
Ivana Grgić, Croatia
Ivana is an enterostomal therapist whose nursing career began during the Croatian war. She led a surgery ICU for 21 years, devoted to constant improvement of nursing treatment protocol.
Jolanta Dynarska, Poland
Jolanta Dynarska has dreamt of and finally opened a facility where patients receive maximum support with current knowledge and modern methods of treating difficult-to-heal wounds.
Helen Bunn, UK
UK: Last March, oncology nurse Helen Bunn took up the challenge of being redeployed into COVID ICU despite no previous ICU experience. Our @molnlyckeUK team says: ‘She is one of the strongest, most resilient people we know, and a wonderful nurse.’
Joyce Black, USA
USA: ‘Joyce Black is a consummate professional. She espouses the true nature of what it means to be a nurse... Joyce is a true patient advocate and an incredibly knowledgeable clinician who has given back to her profession in too many ways to count.'
All Nurses
We thank all frontline nurses working with COVID-19 patients at great personal risk -- all nurses doing their utmost to help with vaccinations or in other ways. Your sacrifice is helping us return to some aspects of life as we knew it.
#healthcareprofessionals #healthcareworkers #nursesofinstagram #nursesrock
