R&D Recruitment/Employer Branding (Mölnlycke Health Care)
Project background
Our R&D team needed new colleagues. So they tapped me (among others) to do a recruitment/employer branding campaign.
Creative process
To promote Mölnlycke as an employer of choice, we drew upon the insight that most people want to know who they'll be working with. So we chose to do this by highlighting our coworkers. For this project, I:
Reviewed the source material and coordinated with our videographer and business partner for the films
Translated from Swedish to English where necessary
Coordinated a shoot for the video-shy
Created slideshows+quotes for still images
Wrote the captions and scheduled the posts
Team: Caroline Ström (business partner), Perrine Loedel (HR/People business partner), Joel Gustafsson (videographer)
Final results
Not only did our People/HR team fill the positions they needed (and more), interest in these posts spiked and resulted in some of the highest organic CTR on LinkedIn we've had so far.
Océane Lançon, R&D manager for incisions
Impressions: 18,104 / Clicks: 395
Sofia Almqvist, R&D Manager Bioactive research
Impressions: 11,548 / Clicks: 244
Mattias Bergqvist, Senior Material Developer, R&D
Impressions: 10,527 / Clicks: 289
Océane Lançon
‘For me it’s important to know that I can keep getting new challenges and develop myself, and my teams as well. That the people in my team have opportunities to grow and discover new skills.’
We recently interviewed R&D manager for incisions Océane Lançon about her experience as a female engineer and team lead in a multicultural environment – and why she wanted to join us at Mölnlycke.
Do you also want to work with people who delight with their expertise and kindness? Then check out all our available jobs here: https://bddy.me/3atzeyg
#molnlycke #researchanddevelopment #softwareengineering #womeninscience #medtechjobs
Sofia Almqvist
‘What makes me proud to work at Mölnlycke is our focus on the customer, that we always consider that in everything we do.’
Apart from Bioactive Research manager Sofia Almqvist’s passion for wound care, is her unwavering commitment and vision of who we are all working for.
If you’re interested in working with people with a passion for making a difference, check out our available jobs here: https://bddy.me/3b3PXbY
#womeninscience #molnlycke #researchanddevelopment #softwareengineering #medtech
Stefan Kidborg
‘I’m inspired when I get the opportunity to go see our product being used, and to see the possible uses for our future products. I’m inspired by working together with people from different backgrounds with different skills, yet are united by great competence.’
Senior Systems Engineer Stefan Kidborg’s passion for digital tools and their use in healthcare led him to work with us. He talks about his views on entrepreneurship and why it’s encouraged at Mölnlycke.
If you want to join Stefan and the rest of the teams in making a difference to patients and healthcare professionals, check out our available jobs here: https://bddy.me/3aS6kYL
#molnlycke #researchanddevelopment #softwareengineering
