'Rice Paddy' (CalEnergy)
The brief
CalEnergy Generation, a company producing geothermal, natural gas and hydroelectric energy, wanted a public-service announcement for World Food Day. This is what I came up with.
Here's what that teeny text says:
Channeling the excess water from our hydroelectric plant towards irrigating rice lands across Central Luzon will produce 8 million cavans of palay for at least 60 years. It’s a solution we hope will save more Filipinos from going hungry. Today is World Food Day. Let’s do our share.
