To strengthen the university’s storytelling and boost engagement, I led a student-focused content initiative that combined visual and written narratives. I organised a photoshoot and transformed in-depth student interviews into accessible, story-driven blog articles—now featured on the university’s official page.
To promote an upcoming workshop on Design Thinking together with animation studio Burtula and in consultations with the workshop mentor, we crafted a visual narrative that elegantly conveyed the concept’s core idea through aesthetics and motion.
thanks to
Animation company
"Burtula"
Photographer
Beka Jokharidze
2K
Over two years, the campaign generated over 2,000 additional website visits and achieved a 22% increase in overall engagement across social media and blog platforms.
+18%
The campaign increased social media reach and prospective student engagement by 18% over two years.