There is still so much to tell—forgotten tales, diverse perspectives, and narratives that challenge and inspire. Exploring this diversity remains central to my work, both creatively and strategically. With experience spanning advertising, film, media production, visual storytelling, and literature, I bring an interdisciplinary and culturally sensitive approach to content creation. I am passionate about crafting narratives that not only resonate across platforms like Meta, TikTok, and YouTube but also connect deeply with target audiences through data-driven insights and collaborative teamwork. This holistic perspective allows me to create content that drives engagement, supports brand objectives, and amplifies diverse voices.
Work experience
Bank Of Georgia, Tbilisi, Georgia 20/01/2025 – current | Blogger |
Leavingstone, Tbilisi, Georgia | Senior Copywriter |
Alte University, Tbilisi, Georgia | Content Director |
Saatchi and Saatchi, Tbilisi, Georgia | Senior Copywriter (Freelance) |
BUFF Malmo (Film Festival), Malmo, Sweden | Film Programmer (Volunteer) |
McCann Tbilisi, Tbilisi, Georgia | Senior Copywriter |
Education
MA in Comparative Literature | 2023–2026 |
Erasmus+ ExchangSemester at Eberhard Karls University of Tübingen, Germany | Winter 2024–2025 |
Creative Industry Skills
Audience Research & Persona Development
Translating insights into brand strategies.Integrated Cross-Platform Communication
Crafting cohesive messaging across digital, social, and traditional channels.Brand Storytelling
Shaping compelling narratives that align with brand values and audience engagement.Content Strategy & Development
Designing content ecosystems that support long-term communication goals.Campaign Concept Development
Ideating original, insight-driven concepts for campaigns and branded content.Scriptwriting
Crafting multimedia and culturally focused storytelling initiatives.
Interview-Based Storytelling
Interviewing a wide range of people and turning testimonials into compelling, human-centered stories across articles, branded content, and campaigns.
Cross-Disciplinary Creative Collaboration
Working alongside architechts, designers, directors, editors, and actors in production and post-production to brainstorm, refine, and align ideas from concept to execution.
Project Management & Leadership
Manage timelines and deadlines for multiple concurrent projects; Mentor junior team members and review their work for quality and tone; Own the tone of voice and ensure consistency across all content.Deadline-Oriented Execution
Delivering high-impact content under time-sensitive conditions.
Academic & Research Skills
Comparative Literary Analysis
Developing expertise in cross-cultural and interdisciplinary literary analysis through academic studies and research papers, with a focus on narrative form, critical theory, and historical context.Creative & Research-Based Writing
Experienced in producing academic and creative texts within a scholarly context, including essays, close readings, and narrative work informed by theoretical frameworks.Translation & Academic Editing
Engaged in academic editing and translation at the student level, with attention to tone, structure, and conceptual clarity in both original and translated texts.Interdisciplinary Research
Pursuing research interests in postcolonial studies, gender studies, blue humanities, new materialism, and écriture féminine as part of ongoing master’s-level work in Comparative Literature.Creative Writing
Writing fiction that explores themes related to academic interests such as identity, gender, and posthumanism, experimenting with narrative form and voice to bridge literary theory and imaginative storytelling.
Grants, Awards & Scholarshipps
Full Scholarship for Bachelor’s Level Studies
Tuition-Free Bachelor’s Degree awarded by the Ministry of Education of Georgia
Year: 2014–2018
Erasmus+ Scholarship Recipient
Master’s in Comparative Literature Exchange, Ilia State University → Eberhard Karls University of Tübingen, Germany
Year: 2024–2025
Full Scholarship for Master’s Level Studies
Tuition-Free Master’s Degree in Comparative Literature, awarded by the Ministry of Education of Georgia
Year: 2023–2025
City Hall Scholarship Recipient – Master’s Level
Tbilisi Municipality Merit-Based Scholarship for Master’s Students awarded for outstanding academic performance, Ilia State University
Year: 2023 (Autaumn semester)
3 Bronze Awards at Kyiv International Advertising Festival (KIAF) and КМФР
PR Campaign: Change Has a Female Voice by UN Women
Year: 2025